Watch the Project: Aloft Star Finals live on the Aloft Seoul Myeongdong Facebook page and join in the buzz as we crown Asia's next music sensation!
2018 Winner
Missed the finals? Watch the live stream video on Aloft Seoul Myeongdong Facebook
Let me go
Song Inspiration
Writing for me is just a way to share my experiences with people who might be going through similar things. I don't think I have anything earth-shattering to share. At the same time, helping someone feel less alone is life-changing in my eyes. I write about love - all kinds - romantic, platonic, familial, self-love.
Hanita Bhambri
While studying brand management at MICA, Hanita had hopes of connecting with people on an emotional level through her amazing storytelling. This talented musician’s songs are often melancholic reflections about love and loneliness, revolving around her personal experiences. She has creatively collaborated with Miti Adhikari and Christian Wright, at Abbey Road Studios in London.
Project: Aloft Star Asia 2018
Project: Aloft Star Asia 2018 Finals Highlights
Winner's Journey – Hanita Bhambri
Finalist - Eric Kung
Finalist - Blah
Finalist - High Tropics
Finalist - Nate Nontree
Missed the finals? Watch the live stream video on Aloft Seoul Myeongdong Facebook
The winning solo artist/band will receive a once-in-a-lifetime prize that includes:
  • Artist & Repertoire (A&R) mentoring from UMG, which includes advice on selecting a single to record, and expert guidance through the process
  • A professional recording session with UMG and release of one single digitally worldwide
  • An accompanying music video to be produced and released by UMG
5 finalists^ selected by UMG's Artist & Repertoire teams will each receive:
  • A 3-day all expense paid trip to Seoul, South Korea to perform in the final event on 20 Sep 2018
  • 100,000 loyalty program points**
^1 finalist from each of the following countries/regions will be selected: Australia, Greater China, India, South East Asia and South Korea.
**100,000 points will be credited into the winners’ membership accounts in September 2018. You will be able to redeem points at any of our more than 6,500+ hotels across 29 hotel brands. For details, please refer to:
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Discover live, acoustic performances from emerging artists and a vibrant social scene with Live At Aloft Hotels - where you can be as front row as you want and you’re always a VIP. Check out the calendar to see who’s playing next.